Luv Michael Privacy Policy

Effective date: August 11, 2026

Last updated: October 13, 2026

Luv Michael ("Luv Michael," "we," "us," or "our") is a 501(c)(3) nonprofit organization. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have, across our websites, applications, and related services, including:

  • our main website at luvmichael.com (the "Marketing Site"),

  • our volunteer program app at volunteer.luvmichael.org (the "Volunteer App"),

  • our team fundraising app at team.luvmichael.com (the "Fundraising App"),

  • and our related pages, signup forms, fundraising and donation pages, emails, text messages, live calls, and events (together with the above, the "Services").

By using the Services, you agree to this Policy.

A note about young people

Many of the people who use our Services are students, including teenagers. The Services are intended for people who are at least 13 years old. If you are under 18, you may use the Services only with the knowledge and permission of a parent or guardian. We do not knowingly collect personal information from children under 13. See "Children's and teens' privacy" below.

1. Information we collect

Information you provide to us:

  • Account and signup: your first and last name, email address, phone number (optional), your timezone, and your confirmation that you are 13 or older (and, if under 18, that you have a parent or guardian's permission) and agree to our Terms.

  • Fundraising: your fundraising page details, such as a display name, a personal note, and a profile photo you choose to upload, and the amounts raised on your page. Donations themselves are handled by third-party payment processors (see "Donations and payments"); we do not receive or store full payment card numbers.

  • Rewards and thank-you fulfillment: a volunteer's mailing address when they request a mailed reward (for example, a graduation cord), and a donor's shipping address when a gift qualifies for a mailed thank-you package. These addresses are used only to ship the item.

  • Program activity: steps completed, advocacy letters sent, local resources submitted, reflections you write, and friends you refer.

  • Communications and support: messages you send us, your email and SMS preferences and consent, and the content you enter into our in-app assistant or website chat.

Information we collect automatically:

  • Device and usage data: IP address, browser and device type, pages viewed, links clicked, approximate location derived from IP, timestamps, and the page that referred you.

  • Cookies and similar technologies: see "Cookies, pixels, and tracking technologies."

Information from third parties:

  • If someone refers you to the program, we receive that referral. Our payment processors send us donation records. Our advertising and analytics partners may provide aggregated information about how our campaigns perform.

2. Cookies, pixels, and tracking technologies

We use cookies and similar technologies, which we group as follows:

  • Essential cookies: required for the Services to function, such as login and session management, security, and remembering your cookie choices. These are always active and do not require consent.

  • Analytics, advertising, and personalization technologies: used to measure how our ads and pages perform. How these load depends on which of our sites you are visiting, as described below.

On the Marketing Site (luvmichael.com), our approach is opt-in. We use a consent banner managed by Cookiebot, and no non-essential cookie, pixel, or tracking script loads or runs there until you affirmatively accept it.

In the Volunteer App, on our team fundraising site (team.luvmichael.com), and on landing pages hosted by our email provider (Mailchimp), our approach is notice and opt-out. Advertising measurement, currently the Meta (Facebook) Pixel, runs when the page loads. We tell you this in a notice on the page, and you can opt out at any time using the notice itself or the "Cookie choices" link in the footer. If you opt out, we stop these technologies for twelve months on that browser and honor your choice on every later visit.

Everywhere, we honor Global Privacy Control (GPC): if your browser sends a GPC signal, we treat it as an opt-out and do not load non-essential technologies, regardless of any other setting.

The analytics and advertising technologies we use, subject to the choices described above, include:

  • the Meta (Facebook) Pixel, to measure and optimize our ads,

  • the TikTok Pixel, Google Analytics, Google Ads, and Ortto (marketing automation) on our Marketing Site,

  • PostHog product analytics within our apps.

Our advertising events never include your name, email address, phone number, or mailing address, and we remove identifying details from web addresses before any advertising measurement runs. Where Meta's Limited Data Use feature applies, we enable it so that Meta restricts how it uses information about visitors from applicable U.S. states.

You can change your choices at any time using the "Cookie choices" link in the footer of our sites, or the consent tool on the Marketing Site.

TikTok Pixel on team.luvmichael.com

Our team fundraising site, team.luvmichael.com, uses the TikTok Pixel, a measurement tool provided by TikTok Pte. Ltd. and its affiliates ("TikTok"). It helps us understand whether our TikTok ads lead people to start a conversation with us about running a fundraiser.

When it runs. The TikTok Pixel does not load, and no data is sent to TikTok, until you choose to allow it. You can allow it through the notice at the bottom of the page, or by answering "Yes, count it" when we ask whether an ad brought you to us. If you decline or ignore these prompts, the pixel stays off. We remember a "no" for one year.

What it collects. Once you allow it, the pixel may send TikTok:

  • that you visited a page on team.luvmichael.com, and which page

  • that you submitted our "talk to us" form (we label this a lead event)

  • technical information such as your IP address, browser type, device information, and cookie identifiers that TikTok sets

We do not send TikTok your name, email address, phone number, or anything else you type into our forms.

How it is used. We use this information only to measure how our TikTok ads perform and to improve who sees them. TikTok processes it under its own privacy policy, at tiktok.com/legal/privacy-policy.

Your choices. You can withdraw permission at any time by clearing cookies for team.luvmichael.com, after which we will ask again. You can also manage ad personalization in your TikTok account settings. If you are a California resident, this activity may count as "sharing" personal information for cross-context behavioral advertising. You have the right to opt out, which you can do by declining the prompt or by emailing us at info@luvmichael.com.

Meta Pixel on team.luvmichael.com

Our team fundraising site also uses the Meta Pixel, a measurement tool provided by Meta Platforms, Inc. ("Meta"). It helps us understand whether our Facebook and Instagram ads lead people to start a conversation with us about running a fundraiser.

When it runs. Unlike the TikTok Pixel, the Meta Pixel runs when the page loads. We tell you this in the notice at the bottom of the page, and you can turn it off there at any time. If you turn it off, we stop it for twelve months on that browser and honor your choice on every later visit. If your browser sends a Global Privacy Control signal, the pixel does not load at all.

What it collects. The pixel may send Meta: that you visited a page on team.luvmichael.com, and which page; that you submitted our "talk to us" form (we label this a lead event); and technical information such as your IP address, browser type, device information, and cookie identifiers that Meta sets. We do not send Meta your name, email address, phone number, or anything else you type into our forms. Where Meta's Limited Data Use feature applies, we enable it.

How it is used. We use this information only to measure how our Meta ads perform and to improve who sees them. Meta processes it under its own privacy policy, at facebook.com/privacy/policy.

Your choices. You can turn the pixel off using the notice at the bottom of the page, manage ad preferences in your Facebook or Instagram account settings, or block third-party cookies in your browser. If you are a California resident, this activity may count as "sharing" personal information for cross-context behavioral advertising. You have the right to opt out, which you can do through the notice, through a GPC signal, or by emailing us at info@luvmichael.com.

3. The volunteer leaderboard and public recognition

Fundraising through the program is friendly and visible by design. If you raise money as a volunteer, the following may appear publicly in the Services, including on donor-facing pages and a volunteer leaderboard: your first name and last initial (for example, "Liz M."), your fundraising totals and milestones, and your rank among volunteer fundraisers. We never publish a volunteer's full name, contact details, school, or location on these surfaces.

Donor-facing pages may also show recent-support activity in the same first-name-and-last-initial format. If you would like your name removed from public leaderboards, contact us at info@luvmichael.com and we will accommodate you.

4. How we use your information

  • To provide and operate the volunteer and fundraising programs, including accounts, progress tracking, fundraising pages, leaderboards, and rewards.

  • To communicate with you, including transactional email and, if you opt in, SMS reminders, milestone celebrations, and notifications when your page receives a donation.

  • To process and acknowledge donations, and to ship thank-you packages and rewards.

  • To provide our in-app assistant and respond to your requests.

  • To measure, understand, and improve the Services.

  • Subject to your cookie choices, to measure and optimize our advertising.

  • To protect the Services, prevent fraud and abuse, and comply with law.

5. How we share your information

We do not sell your personal information for money. We share it only as described here:

  • Service providers who help us run the Services under agreements that limit their use of the information, including: Airtable (database), Vercel (application hosting and file storage), Google (spreadsheets used for shipping fulfillment), Squarespace (Marketing Site hosting), Twilio (text messaging), Resend and Mailchimp (email), GiveLively and Stripe (donation processing), the United States Postal Service and shipping tools (mailing rewards and thank-you packages), PostHog (product analytics), Cookiebot (consent management), Calendly (scheduling live calls), Chatling (website chat), Anthropic (the AI assistant, see below), and Google, Meta, and TikTok (analytics and advertising, subject to your cookie choices).

  • Advertising partners: subject to your cookie choices, our pixels share limited event

and device information with Meta, TikTok, and Google to measure and target ads. Under some state privacy laws this may be considered "sharing" for cross-context behavioral advertising. You can opt out (see "Your privacy rights"), and we honor GPC as an opt-out signal.

  • Public program surfaces: as described in "The volunteer leaderboard and public recognition."

  • Legal and safety: to comply with law, respond to lawful requests, enforce our terms, or protect the rights, property, and safety of Luv Michael, our users, and the public.

  • Organizational transfers: in connection with a merger, reorganization, or similar transaction, consistent with this Policy.

6. Advertising and analytics

Subject to your cookie choices, we work with Meta, TikTok, and Google to measure how our ads

perform and to show relevant ads. You can opt out through our cookie settings, through your browser's GPC signal, and through the ad platforms' own controls (such as Meta ad preferences, Google Ads Settings, and TikTok settings). We follow the ad platforms' policies that restrict advertising to people under 18, and we do not use sensitive personal information to target ads.

7. Text messaging (SMS)

If you opt in to texts from Luv Michael, we use your mobile number only to send the messages you agreed to. We do not sell, rent or share mobile numbers or text messaging opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. Our messaging provider, Twilio, processes messages only on our behalf. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.

8. AI assistant

The Volunteer App includes an assistant powered by a third-party AI provider (Anthropic) that answers questions about the program. Please do not enter sensitive personal information into the chat. Conversations are processed to provide the assistant, consistent with this Policy, and the assistant is instructed not to request personal information.

9. Donations and payments

Donations are processed by third-party payment processors (GiveLively and Stripe). They collect the information needed to process your gift under their own privacy policies. We receive donation records, such as the amount and, where provided, the donor's name and email, but we do not receive or store full payment card numbers. If your gift qualifies for a mailed thank-you package, the shipping address you provide at checkout is used only to send that package.

10. Children's and teens' privacy

The Services are intended for people 13 and older. We do not knowingly collect personal information from children under 13, and if we learn that we have, we delete it. If you are between 13 and 17, please use the Services only with a parent or guardian's permission. A parent or guardian who believes their child provided information without permission can contact us at info@luvmichael.com to review or delete it. We do not sell, and do not share for targeted advertising, the personal information of any user we know to be under 18.

11. Data retention

We keep personal information for as long as needed to operate the program, fulfill rewards and thank-you packages, meet our legal, tax, and reporting obligations (including recordkeeping for donations), and resolve disputes. After that, we delete or de-identify it.

12. Data security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

13. Your privacy rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to opt out of targeted advertising or the "sale" or "sharing" of your information, and not to be discriminated against for exercising these rights.

  • Cookie and tracking choices: use the "Cookie choices" link on our sites, opt out via our cookie notices, or enable GPC in your browser, which we honor.

  • Leaderboard removal: ask us to remove your name from public leaderboards at any time.

  • Requests: contact us at info@luvmichael.com. We may need to verify your identity before acting on a request.

  • California and other U.S. states: you may have rights under the CCPA/CPRA and similar state laws, including the right to opt out of "sharing" for cross-context behavioral advertising. Our honoring of GPC serves as a valid opt-out signal, and we enable Meta's Limited Data Use for visitors from applicable states.

14. Third-party links and services

Our Services link to and embed third-party services (for example, GiveLively, Calendly, Instagram, and YouTube). Their privacy practices are their own. Please review their policies.

15. International users

We are based in the United States and process personal information there. If you access the Services from outside the United States, you understand that your information will be processed in the United States.

16. Changes to this Policy

We may update this Policy from time to time. We will post the updated version with a new effective date and, for material changes, provide additional notice as required by law.

17. Contact us

Luv Michael

111 St. Andrews Rd.

Southampton, NY 11968

Email: info@luvmichael.com